we finally launched Welder on ProductHunt today and I am so pumped about it.
Here are a few things we focus on before the launch and post-launch.
As Welder is in early access for some time now, we made sure that when we push it on PH there is some big news. That's why we timed releasing the web version of Welder on the same day as posting Welder to PH
We also set a 30% discount just for the day of launch - for everyone. I will get later into why.
I find it important to animate the logo (see on PH). It grabs attention on the homepage as there are many products and if it's well made it's the first thing that is going to build trust for the product.
Then we went with the way of making it funny. Funny video showing what you can achieve with Welder, funny images.
There are many products every day, checking UI, even beautiful ones can be mundane. So let's make people smile at least!
I have a powerful network of friends in the industry. I asked specific ones if they are willing to share the product into their company Slack.
We also leverage our close friends with this attitude.
1° Segment your close friend with small groups (5-10 people max)
2° Catch their attention by a funny message first and a funny group name
3° Then go straight to the point asking if they are ok to give a little hand tomorrow by upvoting (take 1min)
4° Select the one that said yes so we had them to a group
5* We prepare dead simple instruction for tomorrow
It's important to get traction as soon as possible. We release products at midnight PST (that's 9 am CEST for us). I immediately start to pinging all my connections to go and upvote.
But the important part is not to send them the direct link. Rather send them to the homepage and let them know to find the product, check the page and then upvote.
If anyone is willing to leave you a comment, well that's a win!
One important bit is to send an email with the new features and discounts (I mentioned above) to your current users and asking them to support your project by upvoting. This can be really powerful if you have decent userbase.
Last but not least
It can easily go wrong. Too many new accounts giving you upvotes can lead to losing the front position easily.
BUT, PH should not be a sales channel. It's just an early traction and branding builder in the community of product creators. You never know who will see it!